Charles is an health solution platform dedicated to men. After the success of a new group therapy format, Charles wanted to translate it into an app. Here comes Cercle, an app providing therapy programs run by specialists, meant to be experienced alongside other patients with similars health challenges. It was built finding balance between anonymity and sociability, as well as making sure patients stay engaged, active and motivated throughout the months-long therapy.
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Onboard new patients while making sure they’re in it for the long run
Because of the long term and social aspect of the therapy, the onboarding turned out to be a crucial part of the experience, because it needed not only to convince potential clients of the value of the therapy, but also gauge the motivation of this patient to make sure he will follow through with the therapy and will stay engaged in the Circle.
Find the balance between anonymity and sociability
The unique value proposition of the Circle is to provide group therapy around subject that is often hard to talk about by leveraging both the anonymity of the web and the sociability of chats and group events. An hard but very rewarding balance to find creating unique safe spaces.
Keep patients engaged and motivated throughout the process
Each Circle is limited to a limited number of patients so the participation of every one of them is key to keep the Circle alive and make sure everyone is motivating and is is motivated by each other.
A three-step onboarding to understand a problem, find the best therapy, and evaluate the motivation
We divided the onboarding into three sections: the diagnosis, the matching method and the motivation evaluation. In this order so there is a back and forth between users and the app input.
The diagnosis consist of a question tree that can take many different branches, with the goal to then find and present the best matching method available.
Share your problems can be hard, so to ease this process, we underlined the anonymity of it by asking for a pseudo at the very beginning. Helping boxes with reassuring insights are also present across the onboarding.
Keep reassuring while providing personalised method
Based on the diagnosis comes the method, which is personalised based on answers provided during the diagnosis. Alongside on overview of the method recommended to the patient are provided relevant selling arguments such as testimony from patients with similar health challenges.
Slowing down the onboarding to evaluate the motivation
To make sure potential patients have enough motivation to successfully complete the program, a dedicated section invite them to ask themselves these questions. Answers are then manually considered to select strongest candidates.
A slider is used as confirmation to voluntary slow down the experience and let the user pause and think.
Leveraging check-ins for both tracking progress and engage conversations, with multiple entry points
Daily check-ins allow  both patients and therapists to track progress. But we also leveraged them to engage conversations : after each check-in from a patient, answers are shared in the group chat of the Circle to keep everyone engaged with each other and create opportunities to engage conversations, encourage or congrats.
Covering so many goals, incentives to check-ins are multiples when it hasn’t been done for the day : when the app open, though notifications, in group chats and as a floating button across the app.
A chat built to facilitate conversations and engagement
Designed with engagement in mind, the chat includes multiples features to make sure the conversation keep going : group chat, private messages, surveys, reactions, direct answers to a message, pin messages, profil pages...
A gamified progress system to keep patients motivated and engaged
To keep patients motivated and engaged, badges has been created to awards progression, alongside analytics to track progress.
Leveraging imperfect circle branding
A new logo was created for the app around the concept of an imperfect circle. This concept has been declined all over the app to create a stronger branding, such as in loading, transition and value proposition screens.
Delivered with unique and ready-to-implement components
Every components created for the app have been delivered with all variants and states, ready to be implemented. Here’s an sneak peek.
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